More Google reviews for your hair salon

You can tell a good haircut right away. The client smiles in the mirror, says thanks, and leaves. But they probably won't write a Google review. Nobody reminded them, and by the time they get home it's the last thing on their mind. And that's exactly how people who haven't been to you yet pick a stylist.

When a cut goes wrong, clients stay quiet too. It feels awkward to say the color is off or that more length came off than they asked for. So they say "thanks, it looks great" and book somewhere else next time.

With AskHedgy, the client scans a QR code after the visit and answers a few questions in about a minute, either at the salon or at home once they've washed and styled it themselves. If they're happy, the last screen has a button to leave a Google review. If they give a low score in the survey, you get an email the same day.

If several clients in a row are unhappy with their color, you see it the same day, not a month later as empty slots in the schedule.

Clients don't need to install anything or sign up. If you have several stylists or locations, each can have its own QR code and its own stats.

How it works

Set it up once. It keeps working. No integrations, no complicated setup.

What does a survey before the review do for you?

A survey gives you three big advantages.

What your client sees

The survey is short: a rating for how comfortable the shampoo was, a yes-or-no question about whether the color came out right, and a comment box if they want to add something. It opens in the phone's browser and takes under a minute. The last screen has a button that takes them to your salon's page on Google.

Why clients keep quiet

Clients often don't know whether they like a haircut until they're home, after the first wash, when they try to style it themselves. By then the stylist isn't around to hear about it.

And at the salon, it's awkward to speak up. The client just spent an hour with the stylist and doesn't want to hurt their feelings. So they say "it's great" and then simply don't rebook.

Square, working with Morning Consult, surveyed 2,009 adults in the US and 1,002 in Canada in May 2024. Among clients who had gone to a different provider, 41% said their stylist hadn't listened to what they asked for. Only trouble booking (57%) and price (53%) came up more often.

According to a BrightLocal survey, 68% of US consumers will only use a business with four stars or more, and 47% won't consider one with fewer than 20 reviews.

Hair clients don't come once. There are cuts, color, root touch-ups, styling for a special occasion. A client who likes their stylist can stay for years. And these days, most people find a new stylist by reading reviews.

Questions your clients answer

A simple "liked it or not" says very little about a color job. Separate questions show what exactly went wrong: the wrong shade, too much length off, the stylist didn't listen, the appointment started late.

Pick the questions that matter to your salon right now, and don't overload the survey. Clients finish short ones.

Loyalty

• How likely are you to recommend us to a friend or colleague? (0 = not at all, 10 = definitely)
• Would you rebook specifically with the same specialist?

Outcome

• Did the final result match the reference photo or example you showed beforehand?
• Did your color come out the shade you were expecting?
• Did we take off more length than you asked for?

Service Quality

• Before we started, did we explain what result was realistically achievable for your hair?
• How well did your specialist listen to your wishes and adapt the service to you personally?
• Did you feel under any pressure to buy products or additional services?
• What could we do better?

Quality

• Did your hair feel dry, brittle or over-processed after this service?

Communication

• Did we show you how to style this at home?

Atmosphere

• How comfortable was the shampoo and rinse at the basin?
• How comfortable did you feel with the amount of conversation during your appointment?

Value for Money

• Did the final price match what was quoted to you beforehand?

Speed

• Did your appointment start at the scheduled time?

That's not the full list. The library also covers how easy it was to book, how fast someone answered the first message, whether parking was easy, and whether the client has referred friends. You can swap questions any time.

What makes AskHedgy different

A Google review while the cut is still fresh. The client has just left the chair, and the impression is at its best. A button on the last screen of the survey takes them to your salon's page on Google, so there's no need to look you up on Maps.

Low scores go straight to your inbox. If a client gives a low score in the survey, say for color, you get an email the same day showing which question it was. When emails like that keep coming for one service or one stylist, it's a sign to look into it before the next booking.

A small thank-you for the survey. Offer clients something nice for their answers, like a sample of the product used on their hair or a free bang trim. They get it by showing the last screen at the front desk.

See whether your changes worked. Mark the date on the chart when you changed something: “New colorist on Tuesdays”, “Switched lightener brands”, “Color appointments now three hours”. Then you can see how scores move after that.

Where to put the QR code in a hair salon

• On the aftercare card you hand out at the end of the visit. People read it at home before the first wash, which is exactly when they're forming an opinion about the cut.
• In the mirror frame at the station.
• In the bag with any shampoo or styling product bought on the way out.
• On the card with the stylist's name that new clients get.

Questions salon owners ask

Common questions

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